The growth and development are influenced by both heredity and the environment. If the quality of a gene and chromosome transfer from parents to a child then we need minimum environmental efforts to achieve the maximum growth and development of a child.
1. SWOT Analysis S W O T Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
2. SWOT Analysis Learning Objectives What What is is SWOT Analysis? SWOT Analysis? Aim of SWOT Analysis Who needs SWOT Analysis? How to conduct SWOT Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise for SWOT Analysis Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
3. What is SWOT Analysis? Acronym for Strengths, Strengths Weaknesses, Opportunities, and Threats. Technique is credited to Stanford University in the 1960s and 1970s. Planning tool used to understand SWOT Weakness Strengths, Weaknesses, Opportunities, & Threats involved Analysis in a project / business. Used as framework for organizing and using data and information gained from situation analysis of internal and external environment. Technique that enables a group / Threats individual to move from everyday problems / traditional strategies to a fresh perspective. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
4. What is SWOT Analysis? STRENGTHS Characteristics of the business or a team that give it an advantage over others in the industry. Positive tangible and intangible attributes, internal to an organization. Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. Examples - Abundant financial resources, Well-known brand name, Economies of scale, Lower costs [raw materials or processes], Superior management talent, Better marketing skills, Good distribution skills, Committed employees. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
5. What is SWOT Analysis? OPPORTUNITIES Chances to make greater profits in the environment - External attractive factors that represent the reason for an organization to exist & develop. Arise when an organization can take benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable. Organization should be careful and recognize the opportunities and grasp them whenever they arise. Opportunities may arise from market, competition, industry/government and technology. Examples - Rapid market growth, Rival firms are complacent, Changing customer needs/tastes, New uses for product discovered, Economic boom, Government deregulation, Sales decline for a substitute product . Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
6. What is SWOT Analysis? WEAKNESSES Characteristics that place the firm at a disadvantage relative to others. Detract the organization from its ability to attain the core goal and influence its growth. Weaknesses are the factors which do not meet the standards we feel they should meet. However, weaknesses are controllable. They must be minimized and eliminated. Examples - Limited financial resources, Weak spending on R & D, Very narrow product line, Limited distribution, Higher costs, Out-of-date products / technology, Weak market image, Poor marketing skills, Limited management skills, Under-trained employees. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
7. What SWOT ANALYSISis SWOT - THREAT Analysis? THREATS External elements in the environment that could cause trouble for the business - External factors, beyond an organization’s control, which could place the ! organization’s mission or operation at risk. Arise when conditions in external environment jeopardize the reliability and profitability of the organization’s business. Compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable. When a threat comes, the stability and survival can be at stake. Examples - Entry of foreign competitors, Introduction of new substitute products, Product life cycle in decline, Changing customer needs/tastes, Rival firms adopt new strategies, Increased government regulation, Economic downturn. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
8. SWOT Analysis Learning Objectives What is SWOT Analysis? Aimof Aim of SWOT SWOT Analysis Analysis? Who needs SWOT Analysis? How to conduct SWOT Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
9. Aim of SWOT Analysis? HARMFUL HELPFUL To help decision makers share and compare ideas. To bring a clearer common purpose and understanding of factors S W for success. To organize the important factors linked to success and failure in the business world. To analyze issues that have led to failure in the past. O T To provide linearity to the decision making process allowing complex ideas to be presented systematically. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
10. Take Excellent Notes! Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
11. SWOT Analysis Learning Objectives What is SWOT Analysis? Aim of SWOT Analysis Who Whoneeds SWOT needs Analysis? SWOT Analysis? How to conduct SWOT Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
12. Who needs SWOT Analysis? • When the team has not met its targets 2 • Customer service can be better • Launching a new business unit to pursue a new business • New team leader is appointed Business Unit Management Company • When supervisor has issues with •When revenue, cost & expense work output targets are not being achieved 1 • Assigned to a new job 3 • Market share is declining • New financial year – fresh • Industry conditions are targets unfavorable • Job holder seeks to improve • Launching a new business performance on theMr.job Sherpinsky's Honors Marketing Class. venture 2015 All rights reserved.
13. Who needs SWOT Analysis? SWOT Analysis is also required for / during... Effectiveness in Market Product Launch Decision Making Personal Development Planning Competitor Evaluation Product Evaluation Strategic Planning Brainstorming Meetings Goods & Services Evaluation Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
14. SWOT Analysis Learning Objectives What is SWOT Analysis? Aim of SWOT Analysis Who needs SWOT Analysis? How to How to conduct conduct SWOT SWOT Analysis? Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
15. How to conduct SWOT 1. Analyze Internal & 2. Perform SWOT Analysis 3. Prepare Action Plans External Environment & Document Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
16. How to conduct SWOT 1. Analyse Internal & External Environment Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
17. How to conduct SWOT Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
18. How to conduct SWOT 1. Analyse Internal & 2. Perform SWOT Analysis 3. Prepare Action Plans External Environment & Document Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
19. How to conduct SWOT Analysis? 7 2. Perform SWOT Analysis & Document Carry your findings forward - Make sure that the SWOT 6 analysis is used in subsequent planning. Revisit your findings at suitable time intervals. 5 Evaluate listed ideas against Objectives - With the lists compiled, sort and group facts and ideas in relation to the 4 objectives. List Strengths, Weaknesses, Opportunities, & threats 3 Create a workshop environment - Encourage an atmosphere conducive to the free flow of information. Select contributors - Expert opinion may be 2 Allocate research & information gathering tasks - Background preparation can be carried out in two 1 required for SWOT stages – Exploratory and Detailed. Information on Strengths & Weaknesses should focus on the internal factors & information on Opportunities & Threats should focus on the external factors. Establish the objectives - Purpose of Mr.conducting Sherpinsky'saHonors SWOTMarketing may be wide Class. / narrow, general / specific. 2015 All rights reserved.
20. How to conduct SWOT 1. Analyse Internal & 2. Perform SWOT Analysis 3. Prepare Action Plans External Environment & Document Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
21. Take Notes! Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
22. How to conduct SWOT 3. Prepare Action Plan Once the SWOT analysis has been completed, mark each point with: Things that MUST be addressed immediately Things that can be handled now Things that should be researched further Things that should be planned for the future Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
23. SWOT Analysis Learning Objectives What is SWOT Analysis Aim of SWOT Analysis Who needs SWOT Analysis? How to conduct SWOT Analysis? Benefits & Benefits & Pitfalls Pitfalls of of SWOT SWOT Analysis Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
24. Benefits & Pitfalls of SWOT Analysis Benefits of SWOT Analysis Benefits of SWOT Analysis Knowing the Competion Forecasting Reviews a company's competitors & Provides a variety of information benchmarks against them to critical to forecasted variables. configure strategies that will put Threats, for e.g., can impact a the company in a competitive Decision Making Tool business's forecast. By advantage. understanding the company's Provides well-rounded advantages & disadvantages, information that prompt forecasts will be more accurate. well-informed decisions. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
25. Benefits & Pitfalls of SWOT Analysis Benefits of SWOT Analysis Besides the broad benefits, here are few more benefits of conducting SWOT Analysis: Helps in setting of objectives for strategic planning Provides a framework for identifying & analyzing strengths, weaknesses, opportunities & threats Provides an impetus to analyze a situation & develop suitable strategies and tactics Basis for assessing core capabilities & competencies Evidence for, and cultural key to, change Provides a stimulus to participation in a group experience Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
26. Benefits & Pitfalls of SWOT Pitfalls of SWOT Analysis Can be very subjective. Two people rarely come up with the same final version of a SWOT. Use it as a guide and not as a prescription. May cause organizations to view circumstances as very simple due to which certain key strategic contact may be overlooked. Categorizing aspects as strengths, weaknesses, opportunities & threats might be very subjective as there is great degree of uncertainty in market. To be effective, SWOT needs to be conducted regularly. The pace of change makes it difficult to anticipate developments. The data used in the analysis may be based on assumptions that subsequently prove to be unfounded [good and bad]. It lacks detailed structure, so key elements may get missed. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
27. SWOT Analysis Learning Objectives What is SWOT Analysis? Aim of SWOT Analysis Who needs SWOT Analysis? How to conduct SWOT Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming Brainstorming & Prioritization & Prioritization in SWOT in SWOT Analysis Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
28. Brainstorming & Prioritization in SWOT Brainstormin Prioritizatio g n Output from Brainstorming exercise is Prioritized Begin brainstorming by asking the At the end of the Brainstorming exercise: following questions: • Reduce the list of strengths & weaknesses to no • What opportunities exist in our more than five distinctive competencies and external environment? debilitating weaknesses • What threats to the institution exist in • Strengths that are distinctive competencies • Weaknesses that are debilitating our external environment? • Reduce threats and opportunities to the five most • What are the strengths of our institution? critically important of each. • What are the weaknesses of our institution? Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
29. SWOT Analysis Learning Objectives What is SWOT Analysis? Aim of SWOT Analysis Who needs SWOT Analysis? How to conduct SWOT Analysis? Benefits & Pitfalls of SWOT Analysis Brainstorming & Prioritization in SWOT Analysis Tips & Exercise Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
30. Tips & Exercise TIPS Do’s Don’ts Be analytical and specific. х Try to disguise weaknesses. Record all thoughts and ideas. х Merely list errors and mistakes. Be selective in the final evaluation. х Lose sight of external influences and trends. Choose the right people for the exercise. х Allow the SWOT to become a blame-laying Choose a suitable SWOT leader or facilitator. exercise. Think out of the box х Ignore the outcomes at later stages of the Be open to change planning process. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
31. Bring it all together! Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
32. Tips & Exercise Introduce the SWOT method and its purpose Be willing to When in your breakaway from conducting a organization to traditional SWOT gain methods. analysis, acceptance. designate a leader or group facilitator. Discuss and record the results. While doing a Prepare a written SWOT summary of the analysis for SWOT analysis to your job, give to invite participants. someone to Mr. Sherpinsky's Honors Marketing Class. brainstorm 2015 All rights reserved. with you.
33. Tips & Exercise Assume that a car manufacturing company has recently launched its products. Perform a SWOT analysis for the Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
34. Tips & Exercise Helpful STRENGTHS WEAKNESSES • No Competition in the • High Price EV • Low aesthetic appeal Internal Segment. • Small driving range [up to • Environment friendly • Economic to Drive [Rs. 80 KM] 0.4 • Competition from per km] * gasoline • Government subsidies vehicles [8% OPPORTUNITIES excise duty] * THREATS • Huge untapped EV • Government incentives External market to gasoline vehicles • Growing demand of • Entry of competitors green • Stringent safety technologies requirements anticipated • Rising fuel costs • Availability of hybrid • Growing road vehicles congestion in urban cities Mr. Sherpinsky's Honors Marketing Class. *Hypothetical figures 2015 All rights reserved. Harmful
35. Tips & Exercise Mc Donald’s SWOT Analysis Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
36. Tips & Exercise Mc Donald’s SWOT Analysis INTERNAL STRENGTHS WEAKNESSES • Ranks very high on the Fortune Magazine's • Failing pizza test market thus limiting the most admired list ability to compete with pizza providers. • Community oriented • High training costs due to high turnover. • Global operations all over the world • Minimal concentration on organic foods. • Cultural diversity in the foods • Not much variation in seasonal products . • Excellent location • Quality concerns due to franchised operations. • Assembly line operations. • Focus on burgers / fried foods not on healthier • Use of top quality products options for their customers. OPPORTUNITIES THREATS • Opening more joint ventures. • Marketing strategies that entice people from • Being more responsive to healthier options. small children to adults. • Advertising wifi services in the branches. • Lawsuits for offering unhealthy foods. • Expanding on the advertising on being • Contamination risks that include the threat of more socially responsible e-coli containments. • Expansions of business into newly developed • The vast amount of fast food restaurants that parts of the world. • Open products up to are open as competition. allergen free options • Focus on healthier dieting by consumers. such as peanut free. • Down turn in economy affecting the ability to EXTERNAL Mr. Sherpinsky's Honors Marketing eat Class. 2015 All rights reserved. that much.
37. Tips & Exercise Points to Ponder • Keep your SWOT short and simple, but remember to include important details. For example, if you think your communication skills is your strength, include specific details, such as verbal / written communication. • When you finish your SWOT analysis, prioritize the results by listing them in order of the most significant factors that affect you / your business to the least. • Get multiple perspectives on you / your business for your SWOT analysis. Ask for input from your employees, colleagues, friends, suppliers, customers and partners. • Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve or a problem you need to solve. You can then conduct separate SWOT analyses on individual issues and combine them. Mr. Sherpinsky's Honors Marketing Class. 2015 All rights reserved.
38. Ready for Exam? Example text Go ahead and replace it with your own text. This is an example text. Your own footer Mr. Sherpinsky's Honors Marketing Class. Your Logo 2015 All rights reserved.
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