Writing Composition: Informative and Persuasive Speeches

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Ivan Wed, Mar 02, 2022 11:41 AM UTC

Learning how to write informational and persuasive speeches to captivate your audience. A lecture is an example of an informative speech0. In a persuasive speech, a speaker attempts to persuade the audience.

1. Slide 1
Informative and Persuasive
Speaking
Chapter Summary
Informative Presentations
Persuasive Presentations
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

2. Slide 2
Informative Presentations
Types of Informative Presentations
Briefings
Explanations
Training
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

3. Slide 3
Informative Presentations
Organizing Informative Messages
Start With Overall Picture
Emphasize Important Points
 Number Items
 Use Signposts
 Use Interjections
 Use Repetition and Redundancy
 Add Internal Summaries and
Previews
Use Multiple Channels
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

4. Slide 4
Informative Presentations
Strategies for Effective Informative Speaking
Cover Only Necessary Information
Avoid Jargon
Link the Topic to the Audience
Link the Familiar to the Unfamiliar
Involve the Audience
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

5. Slide 5
Persuasive Presentations
Ethical Persuasion Defined
“Persuasion is the act of motivating an audience,
through communication, to voluntarily change a
particular belief, attitude, or behavior.”
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

6. Slide 6
Persuasive Presentations
Types of Persuasive Presentations
Sales Presentations
Proposals
Motivational Speeches
Goodwill Speeches
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

7. Slide 7
Persuasive Presentations
Organizing Persuasive Messages
Problem-Solution
Comparative Advantages
Criteria Satisfaction
Continued...
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

8. Slide 8
Persuasive Presentations
Organizing Persuasive Messages
Motivated Sequence
 Attention: Capture the Attention of the Audience
 Need: Explain the Problem Clearly and Completely
 Satisfaction: Present Your Solution to the Problem
 Visualization: Clearly Describe What Will Happen
If Your Proposal is Adopted
 Action: Call for a Response By Your Audience.
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

9. Slide 9
Persuasive Presentations
Strategies for Effective Persuasion
Appeal to the Needs of Your Audience
Have a Realistic Goal
Focus Appeals on the Critical Audience Segment
Defer the Thesis with a Hostile Audience
Present Ample Evidence to Support Claims
Continued...
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

10. Slide 10
Persuasive Presentations
Strategies for Effective Persuasion
Consider Citing Opposing Ideas
 When the Audience Disagrees with Your
Position
 When the Audience Knows Both Sides of the
Issue
 When the Audience Will Soon Hear Your
Viewpoint Criticized or Another One
Promoted
Adapt to the Cultural Style of Your Audience
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

11. Slide 11
Persuasive Presentations
Maximizing Speaker Credibility
Demonstrate Your Competence
Earn the Trust of Your Audience
Emphasize Your Similarity to the Audience
Increase Your Appeal to the Audience
Demonstrate Your Sincerity
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved

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