Writing Composition: Business Letters

Contributed by:
Learning how to compose effective and persuasive letters to companies with a specific intent in mind, such as to hand one's resume or express gratitude/complaint, and so on
1. Mrs. Holt’s IBT Class

© The business letter is the basic
means of communication
between two companies.
4 Most business letters have a
formal tone.

3. What is a Personal Business Letter?
4 Written from a person to a company
5 Can be used for any purpose that requires written
communication from an individual to a company, such
° To accompany returned goods
* Complaint letter
* Thank you letter
* Résumé cover letter

4. 4 Business letters are written to inform readers of specific
4 However, you might also write a business letter to
persuade others to take action.
4 Business letters even function as advertisements.

5. Persuasive Letters
“ The purpose is to sell your idea to someone,
attempting to get them to do something they may not
want to do.
9 AIDA Formula:
* First paragraph Attention
* Second paragraph Interest
* Third paragraph Desire
* Fourth paragraph Action

6. Parts of a Business Letter
Date Line: current date formally written out as month, day, and
complete year such as May 3, 2016
5 \nside Address: name and address of the business and person (if, you
know the person to whom you are writing)
5 Salutation: letter’s greeting — use the same name you used in the
Inside Address — using Dear Mr./Mrs./Ms./Miss
5 Body: message or ‘meat’ of the letter
| Complimentary Closing: letter’s goodbye — using phrases such as
Yours truly or Sincerely yours
© Signature: writer's handwritten signature
5 Writer’s Identification: writer’s typed name and address

ae _—_—fisieeateess
ene —{ aos]
‘Wena tt om rs izes ea inant ned the
‘isle nega elses en ont ot ov scrap lees pre
Sik See aap arate come

‘Sip acces Sie befee te satason wich sow be ftowed by accoe Than wee oe
‘body of you ese a Ganrated bere, wi 2 edecaton at te bangs parerapts. Sip
‘es Semen pacagrpie ASee weg te body of ean tp te cavag euoweaby a
come, eave 24 ink ons thea pe jour came aed te (fapcabie) a Dat ft Sep te
eter te back pace above your pel came. Now does tock pofessocal?
ae |
Repeine from i andbook BesLaner Block hon! eieved 010704

8. Block Style
Personal Business Letter Styles
5 All lines in the
letter begin at
the left margin
(no tabbing or

9. Modified Block Style
Personal Business Letter Styles
5 Date line,
closing and writer's
identification begin
at midpoint

10. Semi-Modified Block Style
Personal Business Letter Styles
5 date line,
closing and writer's
identification begin at
midpoint and all body
paragraphs are
indented (or tabbed
over) %2”

11. Personal Business Letter
5 Acceptable types of letter punctuation in business:
* Mixed punctuation - there will be a colon (:) after the
salutation and a comma (,) after the complimentary closing
* Open punctuation - there will be NO punctuation after
the salutation or complimentary closing

12. Differences between a Business and
Personal Business Letter
© Writer’s company name and address should appear in the
5 Writer’s business title is usually keyed under the name
5 Reference initials are added a DS (press Enter 2 times) after the
Writer’s ID —
* These initials are of the person who types the letter
* Used to easily locate who typed the letter
5 Enclosure or Attachment notations are added a DS below the
Reference Initials
° This is a special section that is only added if something else is either
physically attached to the letter or accompanying the letter in the same

13. The Seven C’s of Business Letter
1. Clear
2. Concise
3. Correct
4. Courteous
s. Conversational
6. Convincing
7. Complete

14. Business Letter Writing Checklist
5 Keep it Short
* Cut needless words and needless information
* Cut stale phrases and redundant statements
[ Keep it Simple
* Use familiar words, short sentences and short paragraphs
* Keep your subject matter as simple as possible
* Use a conversational style

15. Business Letter Writing Checklist
[ Keep it Strong
* Use concrete words and examples
° Keep to the subject
[ Keep it Sincere
* Be human and as friendly as possible
° Write as if you were talking to your reader

16. Do’s of Letter Writing
4 Use plain English
4 Write in active voice when possible
4 Use short sentences when possible
o Use everyday words and avoid technical jargon
5 Use lists to present complex materials
4 Select the words you use very carefully
5 Use a strong organizational strategy
5 Use a reader centered tone
5 Use a business like, conversational tone

17. Don’ts of Letter Writing
4 Make grammar or usage errors
5 Use clichés or worn out phrases
5 Use obsolete and/or pompous language because it "seems"
more professional
[ Be too familiar with your audience
[ Use humor unless you know what you are doing
o Preach
5 Brag

18. Proofread Before You Print
5 ALWAYS proofread your letter before you print.
5 Don’t rely on Spell check alone!
5 Tt is also good to have someone else proofread your

[5 Questions
5 Concerns