Social Media is a great way to reach out to potential online students. As the number of online tutors is increasing it has become significantly important to advertise your tutoring business in the most effective way. It can be used as a booster to promote the tutoring business. There are various social media handles like Facebook, Twitter, WhatsApp, Linkedin, etc. that can be used to promote the tutoring business. Social media platform allows the tutor to share unique aspects of their businesses and, if done right, make academic tutoring look exciting and fun.
In this article, you are going to learn how to build a better online presence, show up in more local searches, and also how to build a paid advertising strategy that puts your tutoring center in front of more parents.
Any type of promotion is successful if it reaches the targeted audience. To reach the audience you're looking for, advertise on the social media platforms they are most likely to use.
The presentation is as important as the platform so advertise in the best medium that works for you.
These are the two most used social media apps. Facebook and Instagram have combinedly about 3 Billion monthly active users. There is more chance of reaching a greater number of potential users by using these platforms. These platforms go hand-in-hand. So, the ads created for Facebook can also be run on Instagram or vice-versa by your choice. The best part about using these platforms is that you can reach a highly targeted audience. They give users the access to filter out the audience. The advertisements on Facebook and Instagram can be done in different ways:
Posts: One of the ways to advertise on these two platforms is by creating posts. These posts appear in the feed of the targeted audience. The posts can be made by using single or multiple pictures. You can also write about your tutoring as captions in the post.
Videos: Video ads can be a great way to build communication with your audience and engage them. It is easy to make understand the audience with the help of video ads. Tutors can make a video with relevant information and can post them or use them as stories on social media.
Google search ads is one of the best ways to drive a relevant audience to your webpage or social media accounts. This is one of the most effective methods as you have to pay only when someone clicks on your Ads. Google search Ads can be set on a keyword, this means that whenever a user google something related to your keyword, they will see your ad as one of the search results. The tutor should target long-tail keywords as this increases the chances of conversions, especially in the beginning.
The good consequences of promotion via social media can happen only when you are active. Update the posts frequently and be interactive by answering the comments. If someone praises you in the comments, show gratitude to them.
Answering comments and queries show that you are professional and accessible.
Using Hashtags is a great way to reach more people. It is more common on Twitter but you can also use it on Instagram and Facebook. You need to use the same hashtags repeatedly to make your brand and content easier to find.
You can conduct online live chat by using Facebook, Instagram and YouTube with your followers to make the page or channel more interactive and engaging. This also helps to increase the reach of your page.
This is one of the methods which is being used in recent times to attract students. Tutors provide free online classes and in between, they advertise their private brand. MeritHub’s Virtual Classroom Platform and Online Whiteboard are the widely used platform to conduct live classes.