Eight Principles of Effective Online Teaching

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The eight principles given here in this pdf provide an effective framework to use to evaluate if you are doing the things you can to improve communication and create an effective learning environment.

1. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
Eight Principles of Effective Online Teaching: A Decade-Long Lessons
Learned in Project Management Education
By John Cable and Clara Cheung
How can we develop high-quality online courses? How can we know whether our online
teaching is effective? How can we improve our online teaching skills? To ask those questions,
this paper presents a practical framework that helps practitioners systematically evaluate online
teaching. In addition, based on the framework, we discuss our lessons learned for a decade of
teaching a graduate-level project management course online. The discussion could help
practitioners develop new ideas to enhance their online teaching practices, and thus empowers
them to design and deliver more effective online courses in the future.
Keywords: higher education, online learning, online teaching, seven principles for good practice
in undergraduate education, learning assessment
1. Introduction
With the rapid growth in the number of online courses offered by universities and massive open
online programs (MOOCs), there is a considerable interest in the quality of online instruction
(e.g., Chapman & Henderson, 2010; Means et al., 2009; Yang & Cornelious, 2005). Although
the literature has shown online instruction is as effective as face-to-face instruction, the finding
was based on high quality online courses that were well-planned and well-implemented
(Campbell et al., 2008; Means et al., 2009; Sitzmann et al., 2006). So, how can we know
whether our online teaching is effective? How can we improve our teaching practices if we are
not yet there?
Drawing on the “Seven Principles for Good Practice in Undergraduate Education” (Chickering
& Gamson, 1987), and our experiences of teaching a graduate-level project management course
online in the past decade, this paper presents a practical framework to evaluate online teaching,
and lessons learned for online instruction that correspond to the framework. The Seven
Principles have been widely used as a framework to evaluate teaching quality in higher
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2. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
education since 1987 (McCabe & Meuter, 2011). Although the framework was originally
designed for evaluating face-to-face instruction, it has emerged as an accepted rubric for
evaluating effective online instruction in recent years (Graham et al., 2001; Tirrell & Quick,
2012). While to a great extent good teaching is good teaching, teaching online is different from
teaching in a classroom in the sense that online instruction requires more effective integration of
technologies and learning. To include this unique aspect of online teaching, we extended the
seven principles framework by adding a principle about learning technology applications, and
named the extended framework Eight Principles of Effective Online Teaching.
Specifically, in this paper, we will first explain the eight principles used in the framework,
followed by illustrating how we used it to evaluate our online teaching, and discussing what
related best practices were identified based on our decade-long online teaching experience.
2. Literature Review: Eight Principles of Effective Online Teaching Framework
The first seven principles in the framework are from Chickering and Gamson’s Seven Principles
for Good Practice in Undergraduate Education (1987). We added the eighth principle,
technology application, in the framework as we considered it is a unique aspect of online
education. The following part outlines each of the principles.
Figure 1 summarizes the eight principles framework
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3. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
Student
Faculty
Contact
Collabora
Technology
Application - tive
Learning
Diversified Active
Learning 8 Principles Learning
High
Expecta Prompt
Feedback
- tion
Time on
Task
Figure 1: Eight Principles of Effective Online Teaching Framework
Principle 1: Encourage Student-Faculty Contact
In general, educators found that the more frequent and meaningful interactions between the
faculty and students, the greater the student engagement and satisfaction (e.g., Astin, 1993; Kuh
& Hu, 2001; Umbach & Wawrzynski, 2005). Through interacting with students, faculty can get
to know what course content students are struggling with, and then provide necessary guidance
to help them get through rough times. As a result, students are more likely to stay motivated
toward their learning and achieve better learning outcomes (Robinson & Hullinger, 2008).
Principle 2: Encourage collaborative learning
Collaborative learning is a type of learner and learner interaction (So & Brush, 2008). In a
collaborative learning environment, learners share knowledge among one another as they work
towards achieving common learning outcomes. In other words, learners play an active role in
knowledge acquisition, and knowledge is collaboratively created and shared among learners in
collaborative learning processes (Brindley et al., 2009). For example, learners participate in
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4. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
group discussions, search for information, and share opinions with their peers. Therefore,
through shared goals, shared explorations, and a shared process of meaning-making,
collaborative learning was found to help students develop higher order thinking skills and
achieve deeper knowledge generation (Brookfield, 1995; Jonassen et al.; Palloff & Pratt, 2004).
Principle 3: Encourage active learning
Active learning is a process of making students engage in activities that have them reflect upon
what they learned and how they are applying their learning (Michael, 2006). By using active
learning, students take the lead in their own learning. They regard their teachers as a partner to
guide them through the learning process and motivate them for further endeavors (Petress, 2008).
For example, to practice active learning, students can talk about what they are learning, write
about it, relate it to past experiences, and apply it to their daily lives. As a result, students must
make what they learned as part of themselves. More important, research suggested that active
learning can lead to greater retention of knowledge, a stronger motivation to learn, deeper
understanding, and more positive attitudes on the subject being taught (Bell & Kozlowski,
Principle 4: Give Prompt Feedback
The provision of timely feedback on students’ performance is considered essential to student
learning (Biggs, 2011; Gibbs et al., 2005; Weaver, 2006). In fact, Chickering and Gamson
(1987) concluded that prompt feedback is important to students’ learning outcomes because it
enables students to evaluate existing knowledge, reflect on what they have learned and what
they still have to learn, and receive recommendations for improving their future work. As a
result, students are able to make adjustments to improve their learning performance, and achieve
learning objectives.
Principle 5: Emphasize time on task
“Time plus energy equals learning” Chickering and Gamson (1987, p.4). More specifically,
students need to spend sufficient time on studying in order to achieve satisfactory academic
performance (Nonis & Hudson, 2006). To help students allocate a realistic amount of time on
completing various learning tasks, educators have to define clear time expectations for them,
which lays the foundation for high performance.
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5. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
Principle 6: Set and communicate high expectations
Teacher expectation research in the past 40 years has provided clear evidence that when teachers
expected their students to perform at high levels, they did (Rubie-Davies, 2010). In other words,
higher expectations help generate higher student performance. This phenomenon is known as the
self-fulfilling prophecy effect. Self-fulfilling prophecy refers to the situation when an initially
erroneous belief leads to its fulfillment (Rubie-Davies et al., 2006). For example, in a classic
study by Brophy and Good (1970), they found that teachers who set high standards of
performance tend to interact with students in ways that enable them to fulfill their high
expectations. Some ways that high expectation teachers use to stimulate students’ learning could
include setting clear grading rubrics, giving frequent feedback, and praising positive learning
behaviors and outcomes.
Principle 7: Respect diverse talents and ways of learning
Today’s education requires teachers to educate students with different cultural backgrounds,
learning abilities, learning styles and many other characteristics (Gollnick & Chinn, 2013). To
meet this challenge, teachers must not only respect diverse talents in principle, but also
introduce various teaching methods to cater to students’ learning needs and strengths. In fact,
studies showed different teaching methods generate various knowledge retention rates. In
particular, the National Training Laboratories provided a learning pyramid (see figure 2) that
showed that lecturing at the top of the pyramid has the lowest retention rate while teaching
others, at the bottom of the pyramid, has the highest retention rate. Although people have
questioned the creditability of the retention rate used in the pyramid, the pyramid does indicate
the importance of using different teaching methods for delivering the best student learning
outcomes (Lalley & Miller, 2007).
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6. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
Figure 2: The Learning Pyramid
Principle 8: Technology application
Technology application is an essential element in online education as online students need to
learn and interact with instructors and their peers by using various online technologies. Yet,
communication and information technology alone cannot lead to student success. Instead,
educators must use technology as a lever to promote student engagement (Ehrmann, 2004). In
other words, we need to choose the right technology to enhance student learning process and
3. Challenges and Lessons Learned
Lessons for principle 1: Encourages student-faculty contact
Rather than physically interacting with students in a traditional class, teaching online courses
requires us to interact with students in a virtual environment. Most commonly, we need to spend
time responding to their emails and discussion board postings, one the one hand. On the other
hand, we are afraid that if we did not respond to students quickly, they would feel lost and
ignored. Therefore, it could be quite challenging to strike a balance between enhancing our
presence in a virtual setting and not being overwhelmed with all emails and discussion board
postings. To address this, we found the following practices are effective:
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7. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
 Set a clear standard for the response time to email inquiries and discussion board
postings. For example, in our syllabus, we stated that “We will make every effort to
respond to emails within 24 hours of receiving it.”
 Create short videos to introduce ourselves to students, teach students how to navigate in
the learning management system for finding corresponding learning materials and
assignments, and give feedback on assignments (please refer to the “Lessons for
principle 4” for more details).
 Introduce synchronized learning by doing weekly video conferences with students. In
our course, students are required to attend one of the video conference sessions each
week. There are about 10 to 15 students in each session. In each session, we use an hour
to first address general concerns from students, followed by discussing the vital concepts
of the lecture videos, and going over students’ key learning of the week. We have also
found that the students in the weekly video conferences feel as though they have “spent
an hour with the professor” even though they have shared that time with other students.
Lessons for principle 2: Encourages collaborative learning
We know collaborative learning occurs when small groups of students interact and help one
another to learn. Therefore, strongly encourage forming study groups for weekly discussions and
review of the weeks concepts and we also divided the class into small project teams at the
beginning of our course, and required each team to deliver two projects together. Providing such
interactive learning opportunities in an online course seems to be a sound idea, but we did
encounter challenges, as online students are often in different locations and time zones. These
barriers could hinder students from working effectively together, resulting in frustration and
even resentment. To better support collaborative learning in a virtual environment, we found the
following practices are useful:
 Communicate to students why group work is necessary. For example, we shared with our
students how the projects align with the learning objectives, and how they will benefit
from it.
 Provide students with the information of digital platforms and tools that support online
collaboration such as Google Docs, Google Hangouts, Zoom and Skype.
 Provide clear guidelines for group assignments that outline student expectations, grading
rubrics, and procedures to deal with absent group members.
 Provide support to address non-contributing group members and group challenges.
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8. PM World Journal Eight Principles of Effective Online Teaching
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 Implement an evaluation mechanism on two levels – group and individual.
Lessons for principle 3: Encourages active learning
Active learning takes place when students are involved in doing things and thinking about the
thing on which they are working (Bonwell & Eison, 1991). Based on our experience, we found
that the components of good active learning activities are more or less the same in both
traditional and online environments. In general, good active learning activities should 1) have
defined starting and ending times; 2) have a clear purpose or objective; 3) include precise
directions and assessment methods; 4) incorporate a feedback mechanism; and 5) contain
information about the technology or tool being implemented in the exercise (Mantyla, 1999).
Examples of activities that we used to encourage active learning in our course are:
 Pearl diving exercise: a weekly base reflective writing exercise that required students to
express their own views on what they learned from the course materials, and link them
with possible applications to their current jobs.
 Project presentation: students were required to present their group projects to other
students in a virtual environment. This exercise aims to make students practice the
communication skills they learned in class.
Lessons for principle 4: Give prompt feedback
Like many aspects of teaching, the issue with feedback is not we don’t know the importance of
giving prompt feedback. Rather, it is that we don’t have time to provide the kind of feedback
that we would like and deliver in a timely manner for online students. According to the U.S.
News in 2013, the average class size of an online bachelor program in the US is one teacher and
150 students. As a result, it could be quite daunting to fulfill the needs of giving prompt
feedback to each student. Although our course has not yet grown into such a size, it seems to be
a trend to have a large class size in online education, as enrollments are no longer limited by the
size of a physical classroom. Under the circumstances, we always look at ways to enhance our
efficacy of giving quality feedback. The following strategies are what we found useful:
 Use rubrics to grade our assignments and give feedback accordingly. A rubric breaks
down the assigned work into a set of criteria that reflect the weighted importance of the
objectives of the assignment. It helps to make sure our grading standards don’t change
over time. Equally important, a well-designed rubric can reduce the time that we spend
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9. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
on grading as it allows us to refer to the rubric description associated with a score rather
than having to write long comments on it.
 Embrace emergent technologies for giving feedback. For example, using speech
recognition software to convert our voice to text when we give feedback to students help
improve efficiency, especially when writing lengthy feedback.
 Give group feedback for summative assessments by using short videos. Summative
assessments include quizzes and exams. We often get tremendous emails inquiries about
giving feedback on exam questions. Instead of responding to students’ emails one by one,
we found it is more effective to give group feedback using a short video. In the video, we
highlighted the common mistakes students made in their quizzes or exams, and explained
why their answers were incorrect.
Lessons for principle 5: Emphasize time on task
As most of our students are working professionals, they all have very busy schedules. To enable
them to allocate enough time for learning the course materials, we found it is effective to use the
following practices:
 Explicitly tell students how much time we expect them to put into learning the course
materials at the beginning of our course. To achieve this purpose, figure 3 is the diagram
we used to explain our expectations in our first lecture video.
 Break down the learning journey into several manageable milestones and make them in
sequence. For example, we require students to first finish the reading assignments,
following by doing reading quizzes, watching lecture videos, attending video
conferences, and completing homework assignments (see figure 3). The due dates of
these milestones were spread throughout the week to enable students to achieve the
targets progressively.
 Set up due date alerts for students in our learning management system, Canvas. As a
result, students got reminder emails for the assignments’ due dates.
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10. PM World Journal Eight Principles of Effective Online Teaching
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Figure 3: Required time of learning milestones
Lessons for principle 6: Set and communicate high expectations
According to McKeachie & Svinicki (2005), when students know what the teacher expects of
them, they can be more productive. To raise expectations and improve the quality of work in our
course, we implemented the following practices:
 Make sure students understand the content of the syllabus by using a syllabus quiz and
introducing it in our first lecture video. Our syllabus actually serves as a “what you need
to know” document that includes weekly learning objectives, policies about late work,
grading and feedback, and the dangers of plagiarism. We also have a separate section
that details due dates and submission of assignments. Therefore, by making students
understand the details of the syllabus, they should have an idea on what our expectations
are.
 Use rubrics to show students our expectations on each assignment. To ensure they
understand the content of rubrics, we also explained them in our weekly video
conferences.
 Provide student exemplars. In addition to rubrics, we provide students with an example
of a well-done assignment. As we have taught the course for years, we share actual
student examples (with names removed) as exemplars.
Lessons for principle 7: Respect diverse talents and ways of learning
As our course is always taken by students who have very diversified educational backgrounds
and work experiences, we designed the course in a way that involves varieties of teaching
methods so as to cater to different students’ learning needs and strengths. To do so, we used the
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learning pyramid below to map out our learning activities as shown in figure 4. The following is
the detailed explanation:
Figure 4. Learning activities with the learning pyramid
 Video lectures are a series of online videos that cover the course content.
 Weekly readings include textbook and other supplementary materials posted on the
learning management system, Canvas.
 Short videos are used to give feedback or show how to solve a specific homework
problem.
 Video conferences: Each week, students are required to discuss the key concepts of the
week with other students. We give them a participation grade depending on how much
they contribute to the discussion including the element of teaching others.
 Projects & homework both focus on helping the student apply what they learn in the
course. Case studies and mathematic problem-solving exercises are typically used.
Lessons for principle 8: Technology application
As technology has rapidly developed to enhance students’ learning experiences, we, as educators,
need to continually explore new learning tools and find strategies to implement them for
improving online instruction. Yet, there are literally thousands of technology applications for
supporting online teaching; thus, we could be overwhelmed with the information and
suggestions we get from other teachers, students and/or Google searches. Under the
circumstances, we found it is critical to take a step backward by asking ourselves two
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fundamental questions: 1) Which areas of the course do we want to improve? 2) Why do we
want to improve them? Moreover, we need to be realistic and not try to change everything
overnight. Only picking up one or two new technology applications to work out in each semester
did bring us the best return-on-investment.
4. Conclusions
The eight principles provide and effective framework to use to evaluate if you are doing the
things you can to improve communication and create an effective learning environment. Courses
that include readings, short quizzes, lectures and other short concept videos, video conferences,
and weekly reflective essays and case studies create an opportunity for students with different
learning styles and preferences to utilize many different techniques to enhance their
comprehension of the material.
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About the Authors
John Cable
Director, Project Management Center for Excellence
University of Maryland, College Park, MD, USA
John Cable is Director of the Project Management Center for Excellence in the A.J.
Clark School of Engineering at the University of Maryland, where he is also a professor
and teacher of several graduate courses in project management. His program at the
University of Maryland offers masters and PhD level programs focused on project
management. With more than 1,300 seats filled annually with students from many
countries, including more than 40 PhD students, the program is the largest graduate
program in project management at a major university in the United States.
John Cable served in the newly formed U.S. Department of Energy in 1980, where he
developed energy standards for buildings, methods for measuring energy consumption,
and managing primary research in energy conservation. As an architect and builder,
Mr. Cable founded and led John Cable Associates in 1984, a design build firm. In 1999
he was recruited by the University of Maryland’s Department of Civil & Environmental
Engineering to create and manage a graduate program in project management. In his
role as founder and director of the Project Management Center for Excellence at
Maryland, the program has grown to offer an undergraduate minor, master’s degrees,
and a doctoral program. Information about the Project Management Center for Project
Management at the University of Maryland can be found at www.pm.umd.edu.
In 2002, PMI formed the Global Accreditation Center for Project Management
Educational Programs (GAC). Mr. Cable served as Vice Chair and Chair from 2002
through 2012, leading the accreditation of 86 PM educational programs at 40 institutions
in 15 countries. John was awarded PMI’s 2012 Distinguished Contribution Award for his
leadership at the GAC. He can be contacted at [email protected].
© 2017 John Cable, Clara Cheung www.pmworldlibrary.net Page 15 of 16

16. PM World Journal Eight Principles of Effective Online Teaching
Vol. VI, Issue VII – July 2017 by John Cable, Clara Cheung
www.pmworldjournal.net Featured Paper
Clara Cheung
Manchester, UK
Clara Cheung is a Lecturer (Assistant Professor) in Project
Management in the School of Mechanical, Aerospace and Civil Engineering at the
University of Manchester in the United Kingdom. Prior to that, she worked at the
University of Maryland (UMD) in the United States as a Teaching Assistance for six
years, developing and teaching a wide variety of project management courses for both
undergraduate and postgraduate students, and both on campus and online. Through the
experience, she taught and tutored over 600 students from 22 countries, many of whom
are experienced engineers. Clara received two Distinguished Teacher Awards from the
UMD for her service. Her research interests are in human aspects of project
management and the use of technology to improve student learning outcomes. She also
obtained a Postgraduate Certificate from the UMD’s University Teaching and Learning
Program, and a Specialization Certificate from the University of California’s Virtual
Teacher Program. She can be contacted at [email protected].
© 2017 John Cable, Clara Cheung www.pmworldlibrary.net Page 16 of 16

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