A digital marketing syllabus can vary depending on the level of education (undergraduate, postgraduate, professional certification), the institution or organization offering the course, and the specific focus or specialization within digital marketing. However, here's a general outline of topics that are commonly covered in a digital marketing syllabus:
1. Introduction to Digital Marketing:
Understanding digital marketing and its evolution.
Importance and benefits of digital marketing.
Digital marketing vs. traditional marketing.
2. Website Planning and Development:
Website essentials and best practices.
User experience (UX) and user interface (UI) design principles.
Mobile responsiveness and optimization.
Content management systems (CMS) like WordPress.
3. Search Engine Optimization (SEO):
On-page SEO techniques (keyword research, meta tags, content optimization).
Off-page SEO strategies (link building, guest blogging, social bookmarking).
Technical SEO (site speed, sitemaps, robots.txt).
4. Search Engine Marketing (SEM) and Pay-Per-Click (PPC):
Google Ads and Bing Ads platforms.
Creating effective ad campaigns.
Keyword selection and bid management.
Ad copywriting and A/B testing.
5. Social Media Marketing (SMM):
Understanding major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Creating a social media strategy.
Social media content creation and curation.
Social media advertising.
6. Content Marketing:
Content strategy and planning.
Blogging and article writing.
Video marketing and YouTube.
Email marketing and newsletters.
7. Email Marketing:
Building an email list.
Creating effective email campaigns.
Email automation and personalization.
8. Influencer Marketing:
Identifying influencers in your industry/niche.
Building relationships with influencers.
Collaborations and campaigns.
9. Analytics and Data Insights:
Introduction to web analytics (Google Analytics).
Measuring and analyzing campaign performance.
Using data to make data-driven decisions and optimizations.
10. Digital Marketing Strategy and Planning:
Developing a comprehensive digital marketing plan.
Budget allocation and ROI analysis.
Integration of various digital marketing channels.
11. E-commerce Marketing:
Strategies for promoting e-commerce websites.
Conversion rate optimization (CRO).
Shopping ads and product listing ads (PLAs).
12. Digital Marketing Tools and Technologies:
Familiarity with popular digital marketing tools and platforms.
Remember that this is a general outline, and the actual syllabus may include additional topics or focus more on specific areas of digital marketing based on the course's objectives and duration.
before knowing fees structure of digital marketing in varanasi , understand about digital marketing in varanasi.
Digital marketing is also online marketing, digital marketing is the promotion of brands to connect with potential customers & users using the internet and other forms of digital media. This includes email, social media, and web-based advertising, text and multimedia messages as a marketing channel. we are edubird (www.edubird.in) digital marketing institute in pandeypur varanasi. contact number +91 7666 77 5754
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Q. What is the salary of a digital marketer?
The salary of a digital marketer at the beginners level is approximately INR 20-30 thousands per month. At the executive level, the salary is approximately INR 1 lakhs per month and at the managerial level, one can expect to earn approximately INR 2-3 lakhs per month.
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Now let's discuss about digital marketing course syllabus
1. SEO (search engine optimization)
2. SMO (social media optimization)
3. SMM(social media marketing)
4. Adword (paid ads)
5. what's app marketing
6. Email marketing
Fee structure
Course Duration FEES
SEO 2 months 10,000/-
SMO 1 month 5,000/-
SMM 1 month 5,000/-
ADWORD 15 days 3,000/-
whats app marketing 10 days 2,000/-
Email marketing 7 days 1,000/-
Learn This also : what is email marketing??
we have mentioned all charges above for each modules and duration as well. Now if anyone join us for complete package of digital marketing course then it will cost 25,000/- we have option of No cost EMI. students can pay 25,000 in 5 parts.
you can get your fee back in 1 month after getting job.
we are edubird (www.edubird.in) digital marketing institute in pandeypur varanasi. contact number +91 7666 77 5754 best digital marketing course in varanasi
Learn This also :Top 10 best digital marketing institute in varanasi pandeypur??
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before knowing fees structure of digital marketing in varanasi , understand about digital marketing in varanasi. what is scope of digital marketing in varanasi..
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